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Peter Atencio

Peter Atencio is an Emmy- and Peabody-winning director of film, television, and commercials based between Los Angeles and London.

comedyautomotivedialogue-performanceplayful-comedicabsurdistsketch-broadphysical-visuallong-takeminimalistrapid-cut
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Production company & representation
RSA Films
Production company · US, UK · verified Jul 2026
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Recent press & creds
Primetime Emmy Award for Outstanding Variety Sketch Series (Key & Peele)
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Peabody Award (Key & Peele)
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American Comedy Award (Key & Peele)
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Selected clients
HondaHyattLaysMountain DewOre-IdaPepsiTaco BellTwitterXfinityTomcat

Bio & background

Peter Atencio is an Emmy- and Peabody-winning director of film, television, and commercials based between Los Angeles and London. He directed virtually every episode of Comedy Central’s Key & Peele, work that earned a Primetime Emmy for Outstanding Variety Sketch Series, further Emmy nominations, a Peabody Award, and an American Comedy Award. In advertising he broke through with Pepsi Max’s Jeff Gordon “Test Drive” and “Test Drive 2” campaign—a disguised-driver prank and high-speed chase (Gifted Youth) that drew tens of millions of views and collected Clios, a One Show Pencil, and an AICP honor—plus Super Bowl-window Pepsi Next executions. Additional credits include Xfinity, Mountain Dew (Call of Duty: Black Ops 3), Taco Bell, Twitter, Honda, Tomcat’s “Trebuchet” stunt, Lays, Canary, and an Ore-Ida campaign starring Keegan-Michael Key. RSA Films signed him for U.S. commercials in 2019 (also rostered UK). RSA’s David Mitchell cited his command of huge stunt pieces or massive special effects alongside two-hander comedy on a white cyc. He pairs meticulous prep with on-set improv and a relaxed atmosphere for comic performances; film/TV representation is UTA, with management by Peter Principato.

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Full credentials

Awards
  • Primetime Emmy Award for Outstanding Variety Sketch Series (Key & Peele)
  • Peabody Award (Key & Peele)
  • American Comedy Award (Key & Peele)
  • Clios, One Show Pencil, and AICP honor (Pepsi Max Test Drive campaign)
Press
  • RSA Films Signs Emmy Award-Winning Director Peter Atencio
    LBB · 2019
  • Emmy-Winning Director Peter Atencio Joins RSA Films
    SHOOT · 2019
  • Peter Atencio on directing Keanu and Key & Peele
    LA Times · 2016
  • Driving School: Director Peter Atencio on Pepsi’s Wildly Popular Jeff Gordon Video
    Adweek
  • Peter Atencio Uncovers the Secrets of Jean-Claude Van Johnson (Exclusive Interview)
    Behind the Lens