Randy Krallman is a commercial director known for deadpan, deviant comedy that has reshaped expectations in advertising. Beginning as an Art Director at Lowe New York and Creative Director at Berlin Cameron creating Coca-Cola films, he transitioned behind the camera to direct work populated by offbeat, authentic characters. His MTV "If MTV Were…" promos with Alec Baldwin became a comedy template. The Ecko "Still Free" campaign with Droga5 earned a Cannes Grand Prix, while his short film *Force 1 TD* won the Titanium Lion at Cannes and screened at Sundance. His Starburst "Bus Station" spot amassed 400 million views and became a viral TikTok sensation. The E*TRADE talking baby campaign—voiced by Krallman himself—remains among the most downloaded Super Bowl commercials. Recent work includes Telstra "Scamageddon" starring Steve Buscemi (CICLOPE, Ad Age, AICP honors), Island Wide Realty featuring Tony B (AICP and CICLOPE Gold, MoMA permanent collection), FOX Sports campaigns with Tom Brady, and the Skittles Broadway Musical integrated campaign. His eye for casting, mastery of improvisation, and precise timing create work that is quoted, studied, imitated, and memed.