RAWTAPE, born Rory Wood, is a director from Preston in the north of England, currently working with SMUGGLER globally. He cut his teeth documenting Glasgow's illegal rave, graffiti, and MC scene, culminating in the documentary Samhain. He has since directed major campaigns for Nike (including Street Vision, a one-shot fly-through with the PNP collective featuring precision wire work and hidden cuts, and Dedicated to the Uniform with Central Cee), Adidas (The Best Things in Life Are 3, Head North, A City with 3 Stripes with Drama Call), and On Running (Real Energy, shot across New York, Los Angeles, and Tokyo). Additional commercial clients include Hoka, Duke + Dexter, Stone Island, and Humane The Moon. In music videos, he has collaborated with Kasabian (SCRIPTVRE, employing StyleGAN 3, VQGAN, and Next Frame Prediction), Pet Shop Boys (Feel), Headie One featuring Stormzy (Cry No More), Nia Archives, Jeshi, and Jawnino. His work blends gritty social realism, kinetic energy, and emerging AI technologies. RAWTAPE was shortlisted for Best Director in Commercials at the Young Director Awards 2025 and named to The Face Magazine's Class of 2025 and the Dazed 100 list.