Rich Downie is a comedy-forward commercial director known for situational and visual humor and performance-led spots for major consumer brands. His highest-profile credit is Liquid Death’s regional Super Bowl 2022 commercial “Breaking the Law” (Fox Den), casting kids in a raucous party misdirect around canned water. He has continued a multi-spot Liquid Death relationship (including Travis Barker “Enema of the State”) and directed star-driven Uber Eats work featuring Simone Biles, Patrick Stewart with Mark Hamill, and a Wayne’s World–cast Super Bowl social piece. Other major credits include Beyond Meat’s Chemistry campaign “This Changes Everything” (2023) with Rizwan Manji, Hulu + Live TV comedies with Charlie Day and DK Metcalf plus “Jimmy Butler’s Butler,” Deep Eddy Vodka with Ashley Park, Miller Lite with J.J. Watt, Jack Link’s “Best Friends/The Greatest Duo,” Candy Crush with Frankie Muniz, DUDE Wipes, McDonald’s Canada x Frank’s RedHot, Welch’s, Nurishh, DoorDash, Sling, Yahoo! Games, and a broad QSR/CPG roster (Popeyes, Jack in the Box, Chili’s, Mountain Dew, Finish, Mucinex, Thomas’). Alfredo EP Alexander Henry cited his “incredible mix of comedy, performance, and high-energy visuals”; Instagram credits note work shot on 16mm. Alfredo Films signed him for Canada in April 2025; he remains on Fox Den and Riverside Entertainment in the US.