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Richard Bullock

Richard Bullock is an Australian-born commercial director working with Hungry Man (US, UK, Brazil) and Revolver (Australia).

docu-styleaction-sportsheartfeltdialogue-performanceconversational-authenticrestrained-professionaldocumentary-realrestrainedathlete-intimatelong-take
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Production company & representation
Hungry Man
Production company · US, UK, BR · verified Jul 2026
hungryman
Production company · Global · verification date unavailable
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Recent press & creds
D&AD Wood Pencil for 'Black Ice'
D&AD · 2022 · award
D&AD Creativity for Good (White Pencil) Jury Member
D&AD · 2016 · award
One Show Bronze Pencil - adidas 'Impossible is Nothing' campaign
One Show · 2005 · award
Selected clients
adidasOnOmegaGoogleMicrosoftMasterCardUberGatoradeAirbnbIkea

Bio & background

Richard Bullock is an Australian-born commercial director working with Hungry Man (US, UK, Brazil) and Revolver (Australia). Born in Perth in 1972, he studied commerce before attending advertising school and building a 15-year global creative career across Sydney, Johannesburg, London, and New York at Cliff Freeman & Partners. He rose to Executive Creative Director and Managing Partner at 180 Amsterdam in 2003, where he began directing in 2004 with adidas projects including 'The Stars of St.Kitts & Nevis' and 'DREAM BIG' for Euro 2008. He transitioned to full-time directing in 2009 and is a DGA member. Bullock's portfolio spans major brands including adidas, Uber, Airbnb, Omega, Google, Microsoft, MasterCard, and Gatorade, featuring A-list talent such as Daniel Craig, George Clooney, David Beckham, and Lionel Messi. He specializes in branded documentaries, notably the feature-length 'RUN' (2020) for On, the D&AD Wood Pencil-winning 'Black Ice' (2022), and 'The Right to Race' (2023), which won a British Arrows Gold Arrow and broadcast in 53 countries on Eurosport. Recent work includes 'This Is HUGE' (2026) for San Diego Zoo Safari Park, emphasizing real elephants over CGI. He bridges commercial and social impact work with NGOs including Open Heart International and Al Gore's Climate Reality Project.

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Full credentials

Awards
  • D&AD Wood Pencil for 'Black Ice'
    D&AD · 2022
  • D&AD Creativity for Good (White Pencil) Jury Member
    D&AD · 2016
  • One Show Bronze Pencil - adidas 'Impossible is Nothing' campaign
    One Show · 2005
  • Sports Clio Gold Award
    Clio Sports
  • Sports Clio Silver Award
    Clio Sports
  • Sports Clio Bronze Award
    Clio Sports
  • British Arrows Gold Arrow for Branded Entertainment - 'The Right to Race'
    British Arrows · 2024
  • OneScreen NY Film Festival Prize
    OneScreen NY Film Festival
  • Press
    • 'The Right to Race' documentary premiered at Cannes Lions
      Campaign Brief · 2023
    • 'This Is HUGE' campaign featured in SHOOTonline Best Work series
      SHOOTonline · 2026