Rocio Crudo is a Buenos Aires-born director and photographer working commercially across the US, Europe, and South America. She began as a fashion photographer in her teens, studied film directing at Universidad del Cine (FUC), and moved from shorts, music videos, and fashion films into brand work. She received a Special Mention at the Lions Masters of Creativity at Cannes Lions. US representation is through Easy Mondays, with Dear Friend on the West Coast, LEE Films in Europe, and Rebolucion in South America. Evidenced spots include T-Mobile’s World Cup long-distance-calls work; TIAA’s gender-equality film “We Do More”; Philips Lumea IPL and Handheld Steamer campaigns; Rockstar Energy’s 35mm “VicBlends” and Hispanic equity campaign “Poder Para Mi Gente”; Diageo cocktail work (holiday plus spring Classic Cocktail / Cocktail Collection with Bakery); and Buchanan’s Whiskey, WhatsApp, Gatorade, Chevrolet, Lenor, eBay, Smile Express, Pepsi, Avon, Dove, L’Oreal, Ford, and Renault. Craft coverage centers on hybrid analogue–digital capture—35mm and mixed formats, embedded film borders, flash, collage, and scrapbook transitions—alongside humour and emotionally grounded storytelling. She was profiled in LBB’s The Directors series (2026) and has served as jury for shots Awards Americas 2023 and CICLOPE Latino Festival 2026.