Rodney Lucas is a two-time Emmy-nominated director and documentary filmmaker from Chicago’s South Side, based in Brooklyn. Commercial credits include Nike (Sha’Carri Richardson; Chicago 63), adidas, Under Armour, the WNBA, the NFL, Popeyes (“Big Box”), Ancestry, U.S. Bank, Delta, Amazon, Square’s “Black Owned” partner series, an Invesco campaign starring Michael B. Jordan, the Ad Council, and the Obama Foundation. He directed the Ad Council x Amazon Brand Lab documentary-style film “Alexa, What Is Love?” for Love Has No Labels (2022); Marketing Brew identified him as the only Black director of a 2023 Super Bowl ad. Documentary work includes Hulu’s Searching for Soul Food (2023; Emmy-nominated), the Tribeca-selected short Black Hercules (2024), Netflix’s Untold: The Murder of Air McNair, and NOWNESS’s Steppin’ on Water. Roster-listed honors include a 2024 Tribeca official selection, the 2021 Tribeca X Award for Best Episodic, a 2021 Webby for Best Diversity & Inclusion, 13 Telly Awards (2021), three AdStar Awards (2021), and a 2021 Cannes Lions shortlist. Trade press cites a long-standing commitment to 16mm and a gritty, real aesthetic built on real people and environments. He founded Southside Films and, as of February 2026, is represented for U.S. commercials by Bryght Young Things while remaining on Skin and Bones Film’s roster.