ROOS is the US-based directing duo of brothers Josh and Logan Roos, working across automotive, action-sports, and real-people brand films. They are represented in the US by Greenpoint Pictures and, since July 2023, by electriclime° exclusively in the Middle East and Asia (freelance in Australia), and they also run their own ROOS production company. Commercial work centers on cars and performance culture: Cadillac’s Celestiq EV debut with Lenny Kravitz; Polestar’s launch film “The Guiding Star” starring Oscar Isaac; BMW with Goodby Silverstein (Ad Age Editor’s Pick); plus Dodge, Ford, Nissan (“Happy Chaos”), Subaru, and Kawasaki Project H2. Athletic and lifestyle credits include Nike and Brooks, with additional campaigns for Adidas, Zippo’s Ogilvy relaunch (“All Fire, No Smoke” / Live with Confidence), Vega, and Rocky Mountain Health’s “Blood” (1.4 Awards nominated). They won a 2019 Webby in Branded Entertainment/Documentary Branded for “The Redstone Pack,” and LBB covered their Dune promo with NFL players CeeDee Lamb and DeVonta Smith. Roster positioning stresses automotive spectacle, action sports, celebrity performance, and real-people narratives, with an on-set split that can include second-unit directing and DOP coverage.