Salomon Ligthelm is a New York-based commercial director working with Prettybird in the US and UK. Additional production company affiliations include Soft Citizen, 100%, and TempoMedia. Raised across Johannesburg, Dubai, and Sydney, he is a self-taught filmmaker. Brand work includes the Super Bowl He Gets Us spot "More," won with a 64-page treatment and shot over nine days in Los Angeles on 4-perf Kodak with DP Lol Crawley, covering five films with roughly 140 principal talent and 300 extras. Other campaigns include HP "The Wrong Kind of Busy," NBA "Don't Miss a Thing," Kia x FIFA, Ford Bronco, S7 Airlines "I Am You," Riyadh Season, Mercedes-AMG, Audi "Rainmaker," Victoria "Cempasúchil," IOC "Stronger Together," Valvoline, ALDI, Apple, Adidas, Puma, and Call of Duty. Recognition includes the 2026 Kodak Award for Commercial and Music Video Director of the Year, Cannes Lions Gold for Victoria, Effie Global Best of the Best, D&AD pencils, SHOTS 2026 direction and editing nominations for He Gets Us, plus CLIOs, British Arrows, AICP, and Circulo Creativo hardware. He directed the festival short MOEDER and is developing features under Search Party.