Santa™ (Santiago Jalid Forteza Zina) is a commercial and music-video director on the Oriental Films roster, working across the company’s LATAM and U.S. footprint. He came up through music videos and fashion films in America and Europe before building a branded-content practice. His reel centers on youth-leaning CPG, beverage, personal care, energy-drink, and automotive work, including Maxxx Energy “Keep trying,” Innvictus “No Filter,” Fresca “Goodbye to Monotony” / “The Curious Chronicles of Monotony,” Takis “Don’t eat Takis,” Speed Stick “Stinky youth,” Chrysler Pacifica, and VIVO “Non Stop Fun.” A Vichy Catalan film, backed by Behind Studios with DOP Guille Vazquez, places the brand inside surreal palaces and uses anamorphic BTS language; Fresca’s monotony film credits DOP Manuel Caballero. He also co-directed a Ruta film with Perro (cinematography by Ben Cotgrove). Craft signals favor stylized, surreal, fashion-informed imagery. Individual Cannes/Clio/D&AD/AICP trails under his name are not evidenced; Oriental Films company honors are not personally attributed. Grupo Frontera “Hecha Pa’ Mi” appears as music-video work, not a brand client.