Sarah Adamson is an Australian commercial director and photographer based at Photoplay in Sydney, with AU/NZ representation and US sales contacts on the roster. She joined Photoplay/Playtime in November 2021 after stills and motion photography across advertising, editorial, lifestyle, beauty and fashion. Her directed commercial slate includes Australia Post, McDonald’s, Suzuki, Uncle Tobys, 13cabs, HESTA, Mirabel Foundation, Stella Insurance, Allen’s, Elanco, Four’N Twenty, CommBank, ShareCover, Virgin Australia, Revlon, Kmart and Maltesers. Standouts include the 2022 Emotive/Revlon Super Lustrous “Shades of You” campaign with Delta Goodrem, a music-video-led lipstick film; Suzuki “Success” for Deloitte Digital, cited at signing as her directing breakout for natural, uninhibited performances; HESTA’s “Don’t Tell Me” retirement platform; Stella Insurance’s “It Takes Boobs”; 13cabs’ “This is How We Roll”; and Elanco’s “Dog’s Are Gonna Dog.” Photoplay frames her commercial, fashion and lifestyle work as joyful, premium and candid, with offbeat performance direction that lets talent relax so silliness spills out. Roster capabilities list authentic performances, natural comedy, dialogue, fashion, automotive, food, lifestyle and VFX. Major international commercial-film awards are not evidenced; craft recognition skews photography.