Sarah Bahbah is an LA-based Australian director and multidisciplinary visual artist represented for commercials by Photoplay (AU/NZ) with US West and East Coast sales support. She began as a music and festival photographer known for cinematic stills captioned like film subtitles, then expanded into music videos, brand films, and hybrid documentary series. Her first US commercial campaign was Macy’s “Main Character” (2023 Spring Style) for BBDO New York, a fashion-lifestyle spot on owning individual style across a range of women. Photoplay also lists Moncler “How to...”, Spotify x Emma Chamberlain “Anything Goes”, and Kotn SS26 “Five More Minutes,” which she wrote and directed and appears in. In June 2025 she launched Can I Come In? for WeTransfer/WePresent, a six-episode genre-bending hybrid of podcast, cinema, and documentary built from intimate, largely unscripted interviews inside meticulously personalised, florid sets. Press and Wikipedia tie her to brand collaborations including Gucci, Valentino Beauty, Spotify, and Condé Nast, plus earlier Sony Music videos for Kygo. She is founder and creative director of Possy Agency. Commercially her work centers on fashion-lifestyle and emotionally driven storytelling, with vibrant retro-saturated colour, ornate dreamy production design, cinematic subtext, and performances that feel vulnerable and powerful.