Scott Cudmore is a Toronto-based commercial director known for audacious, surrealist work that prioritizes memorable concepts over formulaic approaches. His No Frills 'Haulers' earned a 2019 D&AD Graphite Pencil and CLIO shortlist, while his IKEA 'Swede Dreams' won the 2020 Canadian Advertising Awards Craft Direction honor. Other notable campaigns include Real Canadian Superstore's large-scale 'Superfood Anthem,' Scarborough Health Network's 'Love, Scarborough' addressing healthcare inequality, Crown Royal's veteran tribute 'Seeing Blind,' World Vision's viral 'Everything Viral in 45 Seconds,' and Zillow's collaboration with Kacey Musgraves exploring her childhood home. His portfolio spans major brands including McDonald's, Canon, Marriott, CIBC, Subaru, and Waterloo Sparkling Water. As a music video director, Cudmore has collaborated with N.E.R.D and Rihanna ('Lemon'), Selena Gomez ('Back to You'), Kacey Musgraves, Feist, Spoon, Alt-J, and Belle and Sebastian. He emphasizes close-up, face-focused cinematography with wider lenses, prefers physical production design over post-VFX, and maintains a minimal-cut editing philosophy. Currently working with Good Company (USA) and Revolver Films (Canada), he frequently collaborates with cinematographer Michael LeBlanc.