Sebastian Strasser is a German commercial director based between Los Angeles and Berlin. Raised by stage actors and trained at the Academy of Media Arts Cologne, he entered commercials via London with early MasterCard and Coca-Cola work. The Gunn Report ranked him among the world’s most awarded commercial directors and placed Volkswagen “Kids on Steps” among the 20 best commercials of the 21st century; sources credit roughly 150–250 international honors and 16–22 Cannes Lions. His book is anchored in automotive and high-production branded films for Mercedes-Benz (multi-Lion “Bertha Benz”; G-Class “Immortal Love”), Volkswagen, Audi “Mechanics,” Lexus, Renault (“The Climb”/R5 Revolution; mother-and-son relationship film), BMW, Nissan, Hyundai and Citroën, plus Vodafone (“Add Power”; AI-only), Hornbach’s WWII wind-up-camera “Let There Be Spring,” Heineken, IKEA, ALDI, ASOS, NSPCC and The RealReal’s fully AI-generated campaign. He founded Anorak (~2015–16) and Berlin AI studio Lipstick (2023). Coverage stresses craft-led cinematic work that keeps CGI, VR and AI subordinate to story and character; he has said he needs “a good story, an interesting character and a handheld camera to follow.” He is repped by Spy Films and joined Magna Studios’ UK roster in April 2026, with active Stink Films visibility.