Sofia Pompei is a Rome-born, Toronto-based director and cinematographer whose commercials pair color-forward craft with everyday human warmth. In October 2025 she signed to STADIUM in the U.S. while remaining on Steam Films’ Canada roster; both houses note that her cinematography background still shapes her directing. Evidenced work includes American Express “Don't Live Without It,” Sony “Find Your Focus” (February 2024), LCBO holiday “Joyful Gifts They’ll Love” (November 2024), New Balance “The Waiting Game” (October 2025), Secret/P&G “Subway,” a Google hands-free spot, MEC, and Aquafina’s Morocco campaign “Take Time for the essential” (Ads of the World, May 2026). STADIUM/LBB/Shots signing copy also cites McDonald’s and P&G. A Toyota “Where Safety Meets Strength” portfolio piece, labeled a spec by third parties, demonstrates probe-lens technique for narrative commercials. Trade coverage describes films that gravitate toward real people and family dynamics, with cheekiness and visuals that pulse with color and connection. No Cannes, Clio, D&AD, or Super Bowl credits are evidenced; she is framed as an emerging lifestyle and storytelling director.