Spencer MacDonald is a Berlin-based commercial director and filmmaker, born in New York City and raised in San Francisco. After an early Vimeo Staff Pick he joined Avocados and Coconuts, which shaped much of his voice; he remains on that roster while signing with Voyager in December 2024. Trade coverage frames his work as bridging documentary and fiction, often exploring where humanity meets the natural world, with cited collaborations for Airbnb, Lyft, and Volkswagen and placements in The Atlantic, Directors’ Library, and Vimeo’s Best of the Year. In 2026 he directed and conceptualized Merrell’s “Nothing But The Run” (Agility Peak 6)—a runner’s-POV trail film from everyday mental clutter into flow state, with his own cameo as the accountant—via Voyager. In June 2025 he directed AllTrails “Feels” through Avocados & Coconuts, evoking the feeling of being outside. Voyager’s relationship opened with a Rao’s Homemade campaign in December 2024. Earlier credits include Volkswagen “Down Tools” (2021) and a Lyft piece that earned a Vimeo Staff Pick. Festival work includes Academy Award–qualified short A Body Called Life (Best Documentary Short at Raindance; 30+ festivals). Commercial tone favors naturalistic outdoor immersion, docu-inflected humanity, and quiet conceptual wit.