Tobias Granström is a Stockholm-based commercial director who trained at Stockholm Film School and worked in production, set design, grip and gaffer crews, storyboarding, and editing before moving into directing. He joined Acne in 2012, where his career gained momentum, and was later named Sweden’s best commercial director at the Roy Awards. He has been working with Bleck Film in Sweden, Wild Gift in the US, Markenfilm Crossing in Germany, and Dear Friend in Canada (West Coast Exclusive), following earlier roster time at Bacon (announced 2017). His work is heavily automotive, including Volkswagen Commercial Vehicles “Space” and “Electric Girl,” Mercedes-Benz/AMG “Not an SUV,” Skoda, Jaguar “Art of Performance,” the Jeep Compass suite (“Recalculating,” “VIP Suite,” and related spots with significant US airings), Toyota “TeenDrive,” and Chevrolet. Other credits span Samsung’s Olympics-linked “Nordic Mentality,” SAS “Journeys That Matter” and “I Miss You,” Disney, Nintendo Holiday, Max Burgers, Postnord, Com Hem “Astronaut” (2016), Clas Ohlson “Things are meant to be used” (October 2020, which he also edited), IKEA, Coca-Cola, GE, Save the Children, Nordea, Försvarsmakten, ACO, and Universal Studios. Trade bios highlight his pairing of classic cinematography with groundbreaking VFX, 3D animation, and progressive film technology, alongside human-scale storytelling noted for humour and heart on Clas Ohlson.