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Tony Yacenda

Tony Yacenda is a director known for deadpan satire and mockumentary storytelling, bringing a Christopher Guest-esque sensibility to commercial and entertainment work.

comedydocu-styledialogue-performanceplayful-comedicconversational-authenticdeadpansatiricaldry-dialoguehandheldintimate-closeup
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Production company & representation
SMUGGLER
Production company · Global · verified Jul 2026
SMUGGLER
Production company · Global · verification date unavailable
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Recent press & creds
Silver Effie Award for Sandy Hook Promise Just Joking
Effie Awards · 2025 · award
SHOTS Rising Stars
SHOTS · 2018 · award
Peabody Award for American Vandal
Peabody Awards · 2018 · award
Selected clients
Miller LiteHubSpotThe New York TimesQuiznosLil DickyBuffalo Wild WingsSandy Hook Promise

Bio & background

Tony Yacenda is a director known for deadpan satire and mockumentary storytelling, bringing a Christopher Guest-esque sensibility to commercial and entertainment work. He co-created, co-wrote, and directed the Peabody Award-winning and Emmy-nominated Netflix series American Vandal, followed by Players for Paramount+ and Chad Powers for Hulu starring Glen Powell. In commercials, he has directed campaigns for Miller Lite (D&AD Award-winning "Cantenna"), HubSpot (featuring Kathryn Hahn as a pirate-ship CEO), The New York Times ("The Mannings" family campaign), Hard Rock Bet Sportsbook (featuring Metta World Peace and Michael Irvin), Buffalo Wild Wings (introducing mascot "Hank the Buffalo"), Sandy Hook Promise (Silver Effie-winning "Just Joking"), and Tovala. Earlier work on Quiznos earned two Telly Awards and three Ad Week Top 10 placements. His music videos for Lil Dicky—"Save Dat Money" and "Pillow Talking"—garnered Webby and Streamy Awards and over 413 million YouTube views. A Philadelphia native and Emerson College graduate, Yacenda is globally working with SMUGGLER and managed by 3 Arts Entertainment, working with agencies including Wieden+Kennedy, 72andSunny, Anomaly, and BBDO.

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Full credentials

Awards
  • Silver Effie Award for Sandy Hook Promise Just Joking
    Effie Awards · 2025
  • SHOTS Rising Stars
    SHOTS · 2018
  • Peabody Award for American Vandal
    Peabody Awards · 2018
  • Emmy nomination for American Vandal
    Emmy Awards · 2018
  • D&AD Award for Miller Lite Cantenna campaign
D&AD
  • Webby Award for Lil Dicky Save Dat Money
    Webby Awards
  • Streamy Award for Lil Dicky Save Dat Money
    Streamy Awards
  • IAC Award for Quiznos campaign
    IAC Awards
  • Saatchi & Saatchi New Director's Showcase for Lil Dicky Pillow Talking
    Saatchi & Saatchi · 2017
  • Two Telly Awards for Quiznos campaign
    Telly Awards
  • Press
    • The Hard Rock Bet Party gets very meta with Hard Rock
      Roastbrief US · 2026
    • The Mannings Tackle Family Subscriptions in NYT Latest Spots
      LBB Online · 2025
    • Kathryn Hahn Is CEO of a Wild West Outlaw Posse in HubSpot Campaign
      LBB Online · 2023
    • In This Ad Kathryn Hahn Isn't Just the Captain of a Pirate Ship—She's the CEO
      Adweek · 2022
    • Just Shoot It podcast praised as essential moviemaking podcast
      MovieMaker Magazine