Jonathan and Josh Baker, the Australian twin brothers known as TWIN, are commercial directors with over two decades of experience creating visually bold, cinematic work for major brands.
Jonathan and Josh Baker, the Australian twin brothers known as TWIN, are commercial directors with over two decades of experience creating visually bold, cinematic work for major brands. Relocating to the United States in 2007, they built a reputation for high-concept storytelling that blends naturalistic human emotion with effects-driven spectacle. Their backgrounds in design and post-production enable technical fluency across formats. TWIN have directed campaigns for Nike, Google, Samsung, Beats by Dre, FanDuel, AT&T, Honda, Subway, and Cigna, demonstrating particular strength in sports marketing (Nike, Beats by Dre, Philadelphia 76ers, Mountain Dew Game Fuel), gaming and tech (Ubisoft Ghost Recon Breakpoint, HP, Samsung), telecom (AT&T, Spectrum, O2, Simple Mobile), and automotive (Honda, Nissan). Beyond advertising, they directed the 2018 sci-fi feature KIN for 21 Laps and Lionsgate, collaborated with Disney and Lucasfilm on Star Wars Galactic Starcruiser, and created multiple narrative shorts. They joined Academy Films UK in 2015 and expanded to Academy Films US in January 2026, with representation also through Collider in Australia.
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