Wade Shotter is a New Zealand-born commercial director working with FINCH (AU/NZ), LOBO (US), and Mad Cow Films (UK). His work spans financial services (BNZ, State Insurance, Vero, NAB), telecommunications (Vodafone, Orcon, Flick Electric), travel (Qantas, Jetstar, Uber), retail (Target, McDonald's), and public service sectors. Notable campaigns include Fire & Emergency New Zealand's "Firefighters Don't Like Fire Movies," BNZ's "Find A Way," and Orcon's "Genius" retail campaign, which generated such strong response the client hired 25 new call center staff. His music video for Pet Shop Boys' "Integral" won a Cannes Gold Lion and D&AD Silver Pencil, while Fujiya & Miyagi work earned D&AD recognition two consecutive years. Shotter's short film "I Will Not Write Unless I Am Swaddled In Furs" competed at Palm Springs, Edinburgh, and Aesthetica festivals, winning Best Short Film, Best Comedy Short, Best Adaptation, Gold for Direction, and four Independent Short Awards. He combines illustration, music composition, and advertising copywriting experience with meticulous craft, building each frame through sound, texture, and evocative imagery using tactile in-camera effects.